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Practice Area|Intellectual Property

Trademarks & Design ㆍ Anti-Competitive Practices

With a deep understanding of the importance of brand and design management, Jipyong’s IP Team has pioneered the field to provide a comprehensive service to our clients. We focus on assisting our clients develop their brand and design portfolios to gain a competitive edge and come up with unique marketing strategies. Our Team has not only provided clients with protection from anti-competitive practices of their competitors but also defended them in court against an excessive claim which unfairly restricts the freedom of business or threatens to cause market monopoly.

Jipyong’s IP Team consists of skilled attorneys, patent attorneys and professionals with a plethora of experience that they acquired from the Patent Court and other related organizations for disputes related to design, trademark, anti-competitive practices and domain names. We provide our clients with a systematic and comprehensive legal service based on our area of focus and knowledge. Our Team focuses on providing advice on risk prevention and first response to disputes, as well as negotiation methods based on our understanding of clients’ specific business needs and objectives, which has resulted in countless successful representation of IP disputes.

Key Practice Areas Close

    • Represented clients in litigation involving design and trademark infringement and unfair competition, claims for damages and provisional disposition
    • Represented clients in litigation involving invalidation of design and trademark, confirmation of the scope of design and trademark rights, appeal against the decision of rejection and revocation of a trial decision
    • Represented clients in criminal complaints for design and trademark infringement and unfair competition, investigation, and criminal proceedings
    • Advised clients on measures to secure and protect design and trademark rights, and provided consulting services on the effective use of licensing and assignment and due diligence
    • Represented clients in administrative investigations conducted by the Commissioner of Patent Office in connection with design and trademark infringement and unfair competition, and administrative litigation for revocation of an administrative disposition

Experiences Close

    • Successfully represented all the disputes between multiple eyeglasses franchise businesses
    • Represented DongKook Pharmaceutical Co., Ltd. in lawsuits including a claim for injunction to stop the trademark infringement against a company which used the Madeca mark without permission
    • Represented Aekyung Industrial Co., Ltd. in trademark infringement and damages claims related to “Pumping Toothpaste” against LG Household & Healthcare
    • Represented Aekyung Industrial Co., Ltd. in a design dispute related to the package design for “Himalaya Pink Salt Toothpaste” filed by LG Household & Health Care and obtained an acquittal
    • Represented a client in the Korea Intellectual Property Office(“KIPO”)’s investigation of unfair competition between home meal replacement sellers in connection with alleged imitation of a Naengmyeon package and obtained an acquittal
    • Advised Group ‘A’, a B2B business, on the methods of managing its brand overseas and the calculation of appropriate fees for use of the brand by its affiliates
    • Represented a prominent pharmaceutical company in a trademark dispute
    • Advised a Hyundai affiliate on matters related to trademark, and represented clients in trademark- and business name-related disputes such as the KB Kookmin Card v. Standard Chartered Bank Korea case with respect to the ‘Korea First Card’, the Naver v. Daum case in connection with use of the term ‘café’ to refer to an online community, and cases involving the trademarks ‘Never Study English’ and Webhards
    • Represented Naver, Interpark, Lineage, NBC Universal, Kodak, and The Jeju Bank in disputes related to domain names