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Senior Advisor

Doo Young KIM

Mr. Doo Young Kim has extensive global marketing experience from 32 years at Korea Trade-Investment Promotion Agency (KOTRA). He observed the overseas expansions and failure-to-success stories of numerous companies during his 14 years in the US, European and Brazilian export scenes. During his time spearheading KOTRA’s key businesses as VP of Strategic Marketing at its headquarters, Senior Advisor Kim led various marketing efforts such as projects, exhibitions and conferences in key markets such as China, Southeast Asia and Japan.

Further, Mr. Kim has been persistently accumulating holistic theoretical and practical global marketing knowhow by, among others, acquiring a MBA and PhD, writing and participating in international organization projects assisting the export efforts of corporations in developing countries. He has in the process also developed wide connections with various corporations and authorities in and out of Korea.

Mr. Kim is apt in supporting corporations in their overseas expansion efforts in various areas such as the selection of target markets and local partners and the establishment of effective entry and marketing strategies.

Education Close

  • 2014Dongguk University (Ph.D. in Economics)
  • 1996Thunderbird School of Global Management, Arizona State University (MBA)
  • 1987Pusan National University (B.A. in Economics)

Experience Close

  • 2019-Present­JIPYONG LLC
  • 2020-PresentArbitrator, Korean Commercial Arbitration Board
  • 2019-2021­Visiting Research Fellow, Seoul National University Asia Center
  • 2019-2021­Consultant, KOSDAQ Listed Companies Association
  • 2016-2019­Vice President, KOTRA (for Strategic Marketing, for Innovative Growth)
  • 2015-2016­President, European Regional HQ and Director General, Korea Trade Center in Frankfurt, KOTRA
  • 2012-2014­Director General, Human Resources Division, KOTRA
  • 2010-2011­Director General, Regional HQ in Sao Paulo, Brazil, KOTRA
  • 2009­Director General, Planning, Budgeting and Coordination Division, KOTRA
  • 2008Head, Overseas Consulting Team, Korea Trade-Investment Promotion Agency
  • 2004-2007­Director General, Korea Trade Center in Dallas, KOTRA
  • 1999-2002Director, Korea Trade Center in Chicago, KOTRA
  • 1991-1994­Director, Korea Trade Center in Los Angeles, KOTRA

Speaking Engagements and Publications Close

  • 2013All That Brazil
  • 1998How to do marketing in America
  • 1997Assistance to SMEs for Enhancing Their Capacity for Export Marketing (UN, ESCAP)

Languages Close

Korean / English