On June 27, 2025, China adopted a revision of the Anti-Unfair Competition Law (“AUCL”).  This represents the third major overhaul since the law’s enactment in 1993 (previous revisions were made in 2017 and 2019).  Together with the Anti-Monopoly Law, the AUCL regulates a wide spectrum of unfair business practices, including deceptive marketing, bribery, misappropriation of trade secrets, and online misconduct.

The revised AUCL is scheduled to take effect on October 15, 2025.  Companies operating in or entering the Chinese market should pay close attention to its new provisions and practical implications.

26F, Grand Central A, 14 Sejong-daero, Jung-gu, Seoul T. +82-2-6200-1600 E. master@jipyong.com

Subscribe | Unsubscribe

Seoul | Suncheon | Busan | Shanghai | Ho Chi Minh City | Hanoi | Jakarta | Phnom Penh | Vientiane | Yangon | Moscow | Budapest

This message was prepared for our clients for the purpose of providing real-time updates on general legal information only, and should not be relied on as legal advice or the opinion of the firm. Please contact the relevant authors for further information regarding an article's contents.

ⓒ JIPYONG LLC. ALL RIGHTS RESERVED.